{"id":69398,"date":"2022-02-02T07:00:00","date_gmt":"2022-02-02T06:00:00","guid":{"rendered":"https:\/\/tilt.work\/?p=69398"},"modified":"2023-02-16T13:19:34","modified_gmt":"2023-02-16T12:19:34","slug":"slik-kan-du-styrke-merkevaren-deg","status":"publish","type":"post","link":"https:\/\/tilt.work\/blog\/2022\/02\/02\/slik-kan-du-styrke-merkevaren-deg\/","title":{"rendered":"Slik kan du styrke merkevaren deg"},"content":{"rendered":"\n<p>\u00c5 bygge en solid merkevare er avgj\u00f8rende for \u00e5 lykkes med en bedrift. Men hva n\u00e5r merkevaren er deg selv? Hvordan skal du f\u00e5 frem det unike ved deg selv, og hvordan kan du bygge troverdighet?<\/p>\n\n\n\n<p>Enten du skal utvikle selskapets eller din egen personlige merkevare, vil du oppdage at mange av mekanismene er felles. Branding, eller merkevarebygging, handler om <strong>valg<\/strong>. Det handler om det vi velger \u00e5 kommunisere til verden for at andre skal velge nettopp oss.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bygge-troverdighet\">Bygge troverdighet<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"363\" height=\"285\" src=\"https:\/\/tilt.work\/wp-content\/uploads\/2022\/01\/illustrasjon_merkevaren-deg.png\" alt=\"\" class=\"wp-image-69399\" srcset=\"https:\/\/tilt.work\/wp-content\/uploads\/2022\/01\/illustrasjon_merkevaren-deg.png 363w, https:\/\/tilt.work\/wp-content\/uploads\/2022\/01\/illustrasjon_merkevaren-deg-300x236.png 300w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/figure>\n\n\n\n<p>Det gjelder \u00e5 innta en posisjon i folks bevissthet. Da m\u00e5 du skille deg ut, du m\u00e5 bygge troverdighet rundt deg og din virksomhet og du m\u00e5 s\u00f8rge for at du oppleves attraktiv for m\u00e5lgruppen. Under kan du se en modell vi bruker n\u00e5r vi jobber med \u00e5 tydeliggj\u00f8re merkevaren deg.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-elevator-pitch\">Elevator pitch<\/h2>\n\n\n\n<p>\u00abHva driver du med?\u00bb, burde i utgangspunktet v\u00e6re et enkelt sp\u00f8rsm\u00e5l \u00e5 svare p\u00e5. Derfor er det forbausende hvor d\u00e5rlige mange er til \u00e5 svare p\u00e5 sp\u00f8rsm\u00e5let. Det kommer gjerne noe i retning av  \u00abNei, jeg driver med noe IT-greier\u00bb, uten et snev av stolthet i stemmen og med et kroppsspr\u00e5k som signaliserer alt annet enn at dette har de lyst til \u00e5 fortelle om.<\/p>\n\n\n\n<p>Sp\u00f8rsm\u00e5let er i realiteten en gyllen anledning til \u00e5 promotere deg selv. Hvor ofte f\u00e5r vi dette sp\u00f8rsm\u00e5let i l\u00f8pet av et yrkesaktivt liv, som ansl\u00e5s i gjennomsnitt til \u00e5 vare ca. 10.000 dager? Du f\u00e5r helt sikkert sp\u00f8rsm\u00e5let flere tusen ganger. \u00d8v deg p\u00e5 \u00e5 fortelle om deg selv p\u00e5 en s\u00e5 spennende og engasjerende m\u00e5te at de du snakker med gjerne vil h\u00f8re mer, og kanskje til og med gj\u00f8re business med deg!<\/p>\n\n\n\n<p>En av \u00f8velsene du kan gj\u00f8re kalles \u00abElevator pitch\u00bb: Tenk deg at du er p\u00e5 Oslo Plaza og skal ta heisen. Inn kommer en potensiell dr\u00f8mmekunde og trykker p\u00e5 20. etasje. Denne personen er h\u00f8flig og stiller det magiske sp\u00f8rsm\u00e5let: \u00abHva driver du med?\u00bb. Du vet at du har 20 sekunder til \u00e5 svare p\u00e5 en s\u00e5 glitrende m\u00e5te at vedkommende ber om visittkortet ditt og sier: \u00abDet var interessant, la oss ta en prat om det\u00bb. Hva sier du?<\/p>\n\n\n\n<pre class=\"wp-block-verse has-black-color has-text-color\"><s>Merkevarebygging er et av temaene vi skal snakker om i Solopren\u00f8r-nettverket. Solopren\u00f8rene starter opp i l\u00f8pet av v\u00e5ren, og er et nettverk for deg som driver et selskap alene. <a href=\"https:\/\/tilt.work\/nettverk\/nettverk-for-soloprenorer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Du kan lese mer om nettverket her.<\/a><\/s>\n<\/pre>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/tilt.work\/wp-content\/uploads\/2022\/01\/LI_annonse-tema-merkevarebygging.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hva-er-en-soloprenor\">Hva er en solopren\u00f8r?<\/h2>\n\n\n\n<div class=\"wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#ededed\">\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1644316649631\"><strong class=\"schema-faq-question\">Hva er en solopren\u00f8r? <\/strong> <p class=\"schema-faq-answer\">En solopren\u00f8r er en som starter opp og driver sin egen virksomhet alene. <br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644316917206\"><strong class=\"schema-faq-question\">Kan en solopren\u00f8r ha ansatte?<\/strong> <p class=\"schema-faq-answer\">Nei, en solopren\u00f8r driver virksomheten alene.<br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644317286862\"><strong class=\"schema-faq-question\">Kan man jobbe med andre n\u00e5r man er solopren\u00f8r?<\/strong> <p class=\"schema-faq-answer\">Ja, en solopren\u00f8r kan samarbeide med andre milj\u00f8er eller enkeltpersoner. <br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644317652435\"><strong class=\"schema-faq-question\">Hva er en entrepren\u00f8r?<\/strong> <p class=\"schema-faq-answer\">En entrepren\u00f8r er en person som starter opp og driver sin egen virksomhet. Men h*n driver ikke alle delene av sin virksomhet alene og uavhengig. <br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644317379699\"><strong class=\"schema-faq-question\">Hva er forskjellen p\u00e5 en solopren\u00f8r og en entrepren\u00f8r?<\/strong> <p class=\"schema-faq-answer\">Alle solopren\u00f8rer er entrepren\u00f8rer, men ikke alle entrepren\u00f8rer er solopren\u00f8rer. <br>En entrepren\u00f8r ansetter gjerne et team og g\u00e5r etter hvert inn i rollen som daglig leder. En solopren\u00f8r \u00f8nsker ikke \u00e5 utvide virksomheten til mer enn h*n kan h\u00e5ndtere p\u00e5 egenh\u00e5nd.<br><br>Ofte er det ogs\u00e5 en forskjell i drivkraften hos en entrepren\u00f8r og en solopren\u00f8r. Mens en entrepren\u00f8r gjerne dr\u00f8mmer om \u00e5 skalere opp, vokse til en stor bedrift og vinne stadig st\u00f8rre markedsandeler, er drivkraften til en solopren\u00f8r f\u00f8rst og fremst \u00e5 livn\u00e6re seg selv. <br><br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1644318380090\"><strong class=\"schema-faq-question\">M\u00e5 en solopren\u00f8r ha et AS?<\/strong> <p class=\"schema-faq-answer\">Mange solopren\u00f8rer har et AS, men mange driver ogs\u00e5 som et enkeltpersonsforetak (ENK).<\/p> <\/div> <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hvordan, og hva, skal vi kommunisere til verden for at andre skal velge nettopp deg? <\/p>\n","protected":false},"author":66,"featured_media":69403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[140],"tags":[2504,1541,1564,3012,3011,2962],"kompetanse":[],"tema":[4955],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slik kan du styrke merkevaren deg - tilt.work<\/title>\n<meta name=\"description\" content=\"Her er noen tips til deg som skal bygge merkevaren deg. 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