{"id":50888,"date":"2021-01-04T06:15:00","date_gmt":"2021-01-04T05:15:00","guid":{"rendered":"https:\/\/tilt.work\/?p=50888"},"modified":"2021-01-04T06:16:43","modified_gmt":"2021-01-04T05:16:43","slug":"alt-du-vil-vite-om-grunderskap","status":"publish","type":"post","link":"https:\/\/tilt.work\/blog\/2021\/01\/04\/alt-du-vil-vite-om-grunderskap\/","title":{"rendered":"Den utrolige id\u00e9en"},"content":{"rendered":"\n

Ideen var ny, spennende, samfunnsnyttig og etter v\u00e5r mening realiserbar. Jeg ble invitert inn i en gr\u00fcndergruppe som skulle jobbe med ideen,\u00a0\u00a0og min f\u00f8rste tanke var – jeg vet ikke om vi lykkes, men tenk hvordan jeg ville angret om jeg takket nei til en id\u00e9 som senere ble en verdensomspennende milliardbutikk.<\/p>\n\n\n\n

Jeg hadde ikke penger, s\u00e5 min kj\u00e6re b\u00e5t ble solgt for \u00e5 kunne dekke mine 12,5 prosent. B\u00e5ten var kj\u00f8pt for penger jeg hadde tjent p\u00e5 et tidligere gr\u00fcnderprosjekt, og slik er det vel kanskje \u00e5 v\u00e6re gr\u00fcnder. Easy come, easy go. <\/p>\n\n\n\n

Kjernegruppen<\/h2>\n\n\n\n

Kjernegruppen bestod av mannen bak ideen som satt p\u00e5 majoriteten av aksjer, og vi andre som hadde ulike minoritetsposter. F\u00f8rste oppgave var \u00e5 l\u00e6re seg \u00e5 lage en s\u00f8knad til Innovasjon Norge (IN). Vi fikk tilbud om \u00e5 kj\u00f8pe tjenester fra et konsulentbyr\u00e5 med lang erfaring fra hva som skulle til for \u00e5 n\u00e5 frem med en s\u00f8knad. Ideen m\u00e5tte ikke ha kommet for langt, ikke for kort, m\u00e5tte ikke v\u00e6re i konkurranse med eksisterende virksomhet og aller helst v\u00e6re skalerbar til markeder utenfor Norge. Man m\u00e5tte vise til egeninnsats, men ogs\u00e5 dokumentere at prosjektet var avhengig av IN-penger for \u00e5 kunne realiseres. Sv\u00e6rt f\u00e5 prosjekter tilfredsstiller disse kravene s\u00e5 derfor ender gr\u00fcndere ofte opp med en rekke tilpasninger i fremdriftsplan for \u00e5 gj\u00f8re seg lekre for IN.<\/p>\n\n\n\n

Fulle av p\u00e5gangsmot satte vi i gang med \u00e5 lage fancy presentasjoner, bygget p\u00e5 gode r\u00e5d som slett ikke var gratis (det finnes konsulenter som har spesialisert seg p\u00e5 bistand av s\u00f8knader til Innovasjon Norge). Underveis hadde vi m\u00f8ter med IN for \u00e5 forsikre oss om at vi fulgte deres retningslinjer for st\u00f8tte. <\/p>\n\n\n\n

\u00abOrd som ikke koster noe, var det rikelig med, men straks det kom til handling ble det br\u00e5tt stille\u00bb<\/div>\n\n\n\n

Sponset USA-tur<\/h2>\n\n\n\n

Stadig nye kontaktpersoner var frustrerende, men gr\u00fcnder\u00e5nden brant, og vi fikk omsider sendt en omfattende og godt dokumentert s\u00f8knad. Prosessen tok mange m\u00e5neder. Parallelt jobbet vi med forarbeidet til teknisk l\u00f8sning og skaffet oss allierte i kommunen og i politiske kretser. Mye godord fra politikerhold erfarte vi senere hadde begrenset verdi. Ord som ikke koster noe, var det rikelig med, men straks det kom til handling ble det br\u00e5tt stille. <\/p>\n\n\n\n

Etter mye om og men fikk vi nei fra IN. Vi klaget og fikk i stedet tilbud om en sponset gr\u00fcnderkongress i USA som kostet 110.000 kroner, mot en egenandel p\u00e5 20.000 kroner. Resten var sponset av IN. <\/p>\n\n\n\n

Normalt ville et slikt tilbud v\u00e6rt spennende, men for gr\u00fcndere med knappe ressurser var en tur til USA kanskje det siste vi trengte. V\u00e5rt behov var \u00e5 ferdigstille den tekniske l\u00f8sningen, og vi trengte \u00e5 skaffe investorer som kunne bidra til \u00e5 finansiere markedsf\u00f8ring av prosjektet.<\/p>\n\n\n\n

Vi takket h\u00f8flig nei til sponsingen p\u00e5 90.000 og skulle sv\u00e6rt gjerne heller f\u00e5tt 100.000 til prosjektet, som var det vi s\u00f8kte om. Vi var mildest talt hoderystende til det vi opplevde fra den kanten, men taklet det med h\u00f8flighet.  Vi ville n\u00f8dig  brenne broer med hensyn til potensielle, kommende prosjekter. <\/p>\n\n\n\n

H\u00f8na og egget<\/h2>\n\n\n\n

Vi ga oss ikke med denne prosessen. Vi hadde m\u00f8ter med ulike mediehus, stiftelser som st\u00f8tter gr\u00fcnderprosjekter og private investorer. Alle var positive  til ideen, men alle \u00f8nsket \u00e5 se konkrete resultater f\u00f8r de bidro med penger. <\/p>\n\n\n\n

Det var det klassiske \u00abh\u00f8na og egget\u00bb-dilemmaet. <\/p>\n\n\n\n

\u00abSelv om jeg visste hva vi gikk til, ble jeg skuffet da vi m\u00e5tte innse at vi ikke hadde midler eller tilstrekkelig tro p\u00e5 dette selv til \u00e5 v\u00e5ge \u00e5 sette hytter og hus i pant.\u00bb<\/div>\n\n\n\n

Etter store problemer med teknisk l\u00f8sning, fikk vi til slutt p\u00e5 plass en digital plattform, som etter en  teknologisk stresstest skulle t\u00e5le betydelig trafikk. Problemet var at trafikken ikke ble betydelig. Etter en \u00absoft launch\u00bb blant venner og kjente (ca. 100 personer), skj\u00f8nte vi at produktet v\u00e5rt hadde problemer med \u00e5 kommunisere enkelt nok. Brukere er ut\u00e5lmodige og vil forst\u00e5 alt i l\u00f8pet av f\u00e5 sekunder. Vi brukte ett av landets ledende reklamebyr\u00e5er, men heller ikke de knakk kommunikasjonskoden. Produktet krevde rett og slett en del tid \u00e5 forst\u00e5, og i dagens hektiske verden eier du ikke brukernes oppmerksomhet veldig lenge. <\/p>\n\n\n\n

Selv om jeg visste hva vi gikk til, ble jeg skuffet da vi m\u00e5tte innse at vi ikke hadde midler eller tilstrekkelig tro p\u00e5 dette selv til \u00e5 v\u00e5ge \u00e5 sette hytter og hus i pant. Prosjektet er ikke skrinlagt, men inntil videre lagt p\u00e5 is. <\/p>\n\n\n\n

Jeg l\u00e6rte en viktig lekse  av dette prosjektet, og det er at finansiering trumfer id\u00e9. Andre gr\u00fcndere l\u00e6rte andre lekser. I gr\u00fcnderserien her p\u00e5 tilt.work skal vi gjennom flere artikler belyse ulike erfaringer fra gr\u00fcndere som du kanskje kan ha nytte av \u00e5 tilegne deg f\u00f8r du selger b\u00e5ten din. <\/p>\n","protected":false},"excerpt":{"rendered":"

Jeg hadde ikke penger, s\u00e5 min kj\u00e6re b\u00e5t ble solgt. B\u00e5ten var kj\u00f8pt for penger jeg hadde tjent p\u00e5 et tidligere gr\u00fcnderprosjekt. Easy come, easy go. <\/p>\n","protected":false},"author":10,"featured_media":53161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[2486],"tags":[1504,1201,1626],"kompetanse":[],"tema":[],"acf":[],"yoast_head":"\nDen utrolige id\u00e9en - tilt.work<\/title>\n<meta name=\"description\" content=\"-- Jeg hadde ikke penger, s\u00e5 min kj\u00e6re b\u00e5t ble solgt. 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